If a B2B Customer Is Satisfied with an Existing Supplier

question 136

Multiple Choice

If a B2B customer is satisfied with an existing supplier, it will probably engage in a(n) ________ to purchase additional quantities of the item.

• A)new buy
• B)modified rebuy
• C)adapted buy
• D)straight rebuy
• E)generic buy

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Definitions:

Exocrine Glands

Glands that secrete their products into ducts that lead directly to the external environment.

Neuron Cells

Specialized cells of the nervous system that transmit electrical and chemical signals throughout the body, facilitating communication between the brain and other parts.

GTP

Guanosine triphosphate, a nucleotide important for energy transfer within cells and a substrate for protein synthesis.

GDP

Gross Domestic Product, a measure of the economic performance of a country, calculated by adding the total value of all goods and services produced within the country.