Consumers Involved in Habitual Decision Making Engage in Little Conscious

question 59

True/False

Consumers involved in habitual decision making engage in little conscious decision making.

Evaluate the impact of situational factors on consumer decision-making.

Understand how product categorization influences positioning strategies.

Define and differentiate between the evoked set, the inept set, and the inert set in consumer behavior.

Appreciate the psychological aspects influencing consumer decisions, such as heuristics and decision rules.

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Definitions:

David Buss

An evolutionary psychologist who has extensively studied human sex differences in mate selection and strategies.

Prenatal Development

The process of growth and development within the womb from conception to birth, covering various stages of physical, neural, and psychological formation.

Sexual Orientation

Sexual orientation is an enduring pattern of emotional, romantic, or sexual attractions to men, women, or both sexes, and is a part of a person's identity.

Hormonal Secretions

The release of hormones into the bloodstream by glands, key to regulating bodily functions and processes.