The Display of Candy and Magazines at the Grocery Store

question 14

Multiple Choice

The display of candy and magazines at the grocery store checkout are impulse products the store hopes you will purchase as you wait to pay for your groceries. Impulse products like these are elements of

• A)compensatory decision rules.
• B)choice architecture.
• C)evoked sets.
• D)retrieval sets.
• E)self-actualization.

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Definitions:

Peripheral Nervous System

Part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord, involved in connecting the CNS to limbs and organs.

Neurotransmitters

Chemical messengers in the nervous system that transmit signals between neurons or between neurons and muscles.

Sensor Afferents

Nerves that carry sensory signals from the periphery of the body towards the central nervous system.

A-Beta Fibers

Large sensory fibers involved in rapidly transmitting sensation and possibly in inhibiting the transmission of pain.