The Final Step in the Process of Creating a Social

question 96

Multiple Choice

The final step in the process of creating a social media campaign is to

• A)develop a budget.
• B)identify the target audience.
• C)identify a strategy and goals.
• D)design the elements of the campaign.
• E)monitor the program.

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Definitions:

International Management

The practice of managing business operations in more than one country, considering global trends and cultural differences.

Cross-Cultural

Pertaining to or comparing the cultures of two or more different societies or groups, highlighting contrasts and fostering understanding.

Uncertainty Avoidance

A cultural dimension that measures the extent to which societies are comfortable with ambiguity and the unknown, preferring structured situations.

Predeparture Training

Training provided to employees before they go on international assignments, focusing on cultural, language, and operational aspects of the host country.