Midway Hotel Group Asked Its Twitter Followers to Send in Ideas

question 81

Multiple Choice

Midway Hotel Group asked its Twitter followers to send in ideas for new room service menu items. The three most-popular items will be added to the menu next year. What technique is the company using to build community?

• A)blogging
• B)an organic search
• C)crowdsourcing
• D)showrooming
• E)groupthink

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Definitions:

Factory Overhead Cost

Manufacturing expenses, except for direct materials and direct labor costs.

Direct Materials

Raw materials that are directly traceable to the production of a specific product.

Manufactured Product

Items that have been produced from raw materials through a process involving labor and machinery, making them ready for sale.

Managerial Accounting

The act of detecting, assessing, scrutinizing, and sharing economic information with executives to help in reaching the goals of an organization.