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Serena Knows That Habitual Purchasers Make Great Customers for Her

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Essay

Serena knows that habitual purchasers make great customers for her coffee shop. How can Serena attract and maintain habitual purchasers?


Definitions:

Blue Laws

Laws designed to restrict or ban certain activities on Sundays, traditionally to encourage observance of a day of worship or rest.

Professional Licenses

Certifications issued by a government or professional body that verify someone's qualification to perform a particular profession.

Covenant Not To Compete

An agreement not to compete against a party for a set period of time within a designated geographic area.

Public Policy

Guiding principles and philosophies that underlie the laws and actions of a government, aimed at ensuring the public's general welfare.

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