Why Is It Dangerous for Marketers to Set Unrealistically High

question 39

Essay

Why is it dangerous for marketers to set unrealistically high consumer expectations?

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Definitions:

Mass Media Messages

Information or promotional content disseminated through widespread communication channels like television, radio, and the internet.

Develop Initial Message Concepts

The process of creating preliminary ideas or themes for messages intended for communication campaigns or strategies.

Role-playing

A training or educational technique where individuals act out roles to improve skills, understand situations, or solve problems.

Simulations

Artificial representations of real-world processes, used for training, education, analysis, or entertainment purposes.