After Conducting Some Targeted Research and Learning That Most of Its

question 106

Multiple Choice

After conducting some targeted research and learning that most of its customers were females, Kids Stuff International designed a new children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on

• A)cultural expectations.
• B)generational cohorts.
• C)demographic data.
• D)marketers' general perceptions.
• E)green marketing.

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Definitions:

Profitability

The financial metric that measures the degree to which a business or activity yields profit or financial gain.

Quarterly Return

The Employer’s Quarterly Federal Tax Return, a form submitted to the IRS every 3 months that summarizes the federal income and employment taxes withheld from employees’ paychecks.

Revenue

The total income generated from goods sold or services provided by a business, which can be before or after any deductions are made.

Expenses

Money spent or cost incurred in an entity's efforts to generate revenue, representing the cost of doing business.