It Is Not Unusual to See Firms Offering Free Product

question 49

Multiple Choice

It is not unusual to see firms offering free product samples in grocery stores to let customers try the product before buying it. Similarly, in today's world of social media, people can watch YouTube videos on different ways to use a product before they buy it. These opportunities represent which aspect of the 4E framework?

• A)engage
• B)energize
• C)excite
• D)experience
• E)educate

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Definitions:

Empowerment

The process of giving individuals or groups more power and control over their lives or work, often leading to increased autonomy and participation in decision-making.

Individualized

Tailored or customized to meet the specific needs or preferences of an individual.

Zone of Tolerance

The range within which customers are willing to accept variations in service delivery and quality.

Voice-of-customer Quotient

A metric or approach that measures the extent to which a company's products or services align with the expectations and needs of its customers.