Sasha's Sandwich Shop Rewards Customers with Five Points Every Time

question 60

Multiple Choice

Sasha's Sandwich Shop rewards customers with five points every time they purchase a lunch entrée. Once customers earn 25 points, they receive a free lunch entrée. What tactic is this business using to achieve customer excellence?

• A)using a good physical location
• B)relying on an effective price structure
• C)creating customer loyalty
• D)focusing on human resource management
• E)developing an Internet presence

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Definitions:

Body Mass Index

An index that calculates body fat using an individual's weight and height, suitable for both adult males and females.

Set Point

A theory suggesting that each individual has a genetically determined range of weight and temperature that their body will try to maintain to stay at optimal health.

PYY Level

The concentration of peptide YY, a hormone involved in regulating appetite and food intake, within the bloodstream.

Obesity

A medical condition characterized by excess body fat that presents a risk to health, often measured by body mass index (BMI).