Matt Pointed Out to the Board of Directors That Having

question 25

Multiple Choice

Matt pointed out to the board of directors that having the popular teen music group as the company's celebrity endorser has boosted sales by 22% in the 12-18 age bracket. When using a SWOT analysis, the teen music group would be classified as a(n)

• A)strength.
• B)option.
• C)opportunity.
• D)weakness.
• E)threat.

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Definitions:

Failure Rate

The proportion of a product, process, or service failing within a specific period under normal conditions.

Brainstorming Sessions

Group activities designed to generate creative ideas or solve problems through spontaneous participation.

Innovator

An individual or organization that introduces new ideas, products, or methods, often leading to changes in a market or industry.

Diffusion Curve

A graphical representation showing the rate at which a new product, service, or innovation is adopted by users over time.