Jorge Uses a Database Software System to Remind Him When

question 47

Multiple Choice

Jorge uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products. With this reminder system, Jorge contacts his customers when they are most likely to be "in the buying mode." Jorge's system is an example of

• A)C2C marketing.
• B)customer relationship management.
• C)a transactional marketing orientation.
• D)supply chain management.
• E)typical production era marketing practices.

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Definitions:

Treasury Stock

Shares of a company's own stock that it has reacquired from shareholders but not retired, held in the company's treasury.

Net Income

Represents the amount of money that remains from revenues after all the firm's expenses, taxes, and costs are subtracted over a specific period.

Stockholders' Equity

Stockholders' Equity represents the ownership interest of shareholders in a corporation, calculated as the difference between total assets and total liabilities.

Par Value

The nominal or face value of a bond, share, or coupon as stated by the issuer, often used in the context of bonds and stock.