What Determines How Many of the Marketing Channel Functions a Particular

question 61

Multiple Choice

What determines how many of the marketing channel functions a particular manufacturer will perform?

• A)the type and availability of the product
• B)the location of the retailers
• C)the image the manufacturer wishes to display
• D)the manufacturer's size and level of sophistication
• E)the caliber of the consumer

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Definitions:

Personal Saving

Personal saving is the portion of personal income that is not expended on consumption or taxes and is instead saved for future use.

Total Saving

The sum of personal savings, plus business savings (undistributed corporate profits), and government surplus in an economy.

Disposable Income

Financial reserves allocated for households for expenditures and savings following income tax reductions.

APC

Average Propensity to Consume, which is the ratio of total consumption to total income.