After the Previous Sales Representative in His Territory Infuriated an Important

question 6

Multiple Choice

After the previous sales representative in his territory infuriated an important customer, Troy visited the customer once a month, never asking for business but hoping to rebuild trust through listening and expressing concern. Finally, after more than two years, the customer gave Troy an order. Troy was providing the important marketing function of

• A)advising production on how much product to make.
• B)alerting the logistics department when to ship products.
• C)creating a relational orientation.
• D)identifying opportunities to expand.
• E)synthesizing and interpreting sales, accounting, and customer-profile data.

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Definitions:

Depreciation Expense

An accounting method that allocates the cost of a tangible asset over its useful life to account for the decline in its value over time.

Fixed Assets

Durable physical assets owned and utilized by a company in its operations for the purpose of producing revenue.

Erosion

The gradual reduction or depletion of an asset's value, often due to competitive market forces or the introduction of new products.

Product Line

A product line is a group of related products under a single brand offered by a company to fulfill different consumer needs.