When Considering Price Within the Marketing Mix, Price Consists of

question 36

Multiple Choice

When considering price within the marketing mix, price consists of

• A)the money the consumer pays to receive the product.
• B)the length of time between marketing exchanges.
• C)the cost of a product to the producer.
• D)the money, time, and energy buyers give up in exchange for a product.
• E)the affect of the cost on a company's bottom line.

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Definitions:

Mnemonic Device

A learning technique that aids information retention by associating complex information with simple, memorable constructs.

Mental Images

Visual representations in the mind of objects, scenes, or events not currently being visually perceived.

Implicit Memory

In this memory model, previous experiences help in carrying out tasks more efficiently, without the conscious awareness of the individual.

False Memory

A psychological phenomenon where a person recalls something that did not happen or that happened differently from the way it actually occurred.