One Problem Facing Advertisers Is That Consumers Screen Out Messages

question 97

True/False

One problem facing advertisers is that consumers screen out messages that are not relevant to them.

---

Definitions:

Action Potential

A rapid rise and subsequent fall in voltage or membrane potential across a cellular membrane, momentarily allowing the cell to become depolarized.

Depolarization

The process by which the electrical charge of a cell membrane becomes less negative, leading to the generation of an action potential in neurons.

Hyperpolarization

A change in a cell's membrane potential making it more negative, typically reducing the likelihood of generating an action potential.

Terminal Button

The small knoblike structures at the ends of axons that release chemical signals from the neuron into the synapse.