The Major Text Portion of a Print Advertisement That Should

question 98

Multiple Choice

The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the

• A)headline.
• B)body copy.
• C)brand elements.
• D)photo credits.
• E)subheads.

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Definitions:

Escalation of Commitment

A psychological pattern where individuals or groups continue to invest in a decision despite facing increasingly negative outcomes or feedback.

Perceptual Biases

Cognitive biases that influence how we perceive and interpret information about people, objects, or events, often leading to distorted judgments.

Implicit Favorite

An unconscious bias or preference for a particular option or choice, not openly expressed or acknowledged.

Information Processing

The methods by which individuals or systems gather, store, process, and disseminate information.