________ Channels Are Used to Reach a Broad Audience; ________

question 35

Multiple Choice

________ channels are used to reach a broad audience; ________ channels are used to reach a narrower segment of consumers.

• A)Niche media; mass media
• B)Media mix; media buy
• C)Media buy; media mix
• D)Mass media; niche media
• E)Promotion; institutional

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Definitions:

Organization's Reputation

The collective perceptions and opinions held by stakeholders about a company’s conduct, integrity, and achievements.

Surveys

Research method that asks both closed questions (multiple choice, yes or no, true or false) and open-ended questions.

Qualitative Research

A research method focused on understanding concepts, thoughts, or experiences rather than quantifying them, often through interviews, focus groups, or observation.

Closed Questions

Questions designed to elicit a simple, straightforward response, typically "yes" or "no."