The Execution Style of an Advertising Message Must

question 139

Multiple Choice

The execution style of an advertising message must

• A)match the medium and the objectives.
• B)correspond with globally accepted norms.
• C)include a minimum of puffery and maximum media buy.
• D)selectively pull retailers into the marketing channel.
• E)cover new creative ground to be effective.

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Definitions:

Medium

A means or channel of communication or expression; for example, the Internet, television, or print.

Type of Communication

The various forms and methodologies through which information is conveyed or exchanged between entities, such as verbal, non-verbal, written, and electronic.

Oral Communication

The process of expressing information or ideas by word of mouth.

Nonverbal Messages

Communication without the use of spoken language, conveyed through body language, facial expressions, gestures, and other physical cues.