Because Advertising Is the Most Visible Form of Marketing Communications

question 24

Multiple Choice

Because advertising is the most visible form of marketing communications,

• A)many people think of marketing and advertising as synonymous.
• B)it is the most important part of a marketing mix.
• C)everyone prefers to be in advertising.
• D)marketing budgets always emphasize advertising over other forms of communication.
• E)it is the largest source of employment opportunities for marketing graduates.