After the Advertiser Has Decided on the Message, Type of Ad

question 99

Multiple Choice

After the advertiser has decided on the message, type of ad, and appeal, its attention now shifts to

• A)logistical support.
• B)budgeting.
• C)advertising assessment.
• D)consumer needs.
• E)ad creation.

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Definitions:

Analytics

The systematic computational analysis of data or statistics, used for the discovery, interpretation, and communication of meaningful patterns in data.

Decision Making

The process of selecting a course of action from several alternatives to achieve a desired outcome.

Evidence-Based Management

An approach to making managerial decisions and organizational practices grounded in the best available scientific evidence.

Good Evidence

Reliable and relevant information or facts that support a conclusion, decision, or belief.