Generally, When Advertising to Consumers, the Objective of an Advertising

question 86

Multiple Choice

Generally, when advertising to consumers, the objective of an advertising campaign is

• A)a pull strategy-to get the product into stores by having consumers demand it.
• B)a push strategy-to increase demand by focusing on wholesalers, retailers, or salespeople.
• C)to win advertising awards.
• D)to offset sales promotion costs.
• E)to maximize media planning.