As the Text States, "Students of Marketing Often Overlook or Underestimate

question 16

Essay

As the text states, "Students of marketing often overlook or underestimate the importance of place in the marketing mix." Why? Create an example to describe how place is important to consumers.

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a reflexive response without the need for prior learning.

Conditioned Response

A learned response to a previously neutral stimulus that has become conditioned through association with an unconditioned stimulus.

Conditioned Stimulus

An originally neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

Unconditioned Response

An unconditioned response is an automatic, natural reaction to a stimulus, which does not require prior learning to occur.