Irene Is Creating an Advertising Message That Communicates the Tangible

question 74

Multiple Choice

Irene is creating an advertising message that communicates the tangible features of her company's laptop computers, telling consumers about the relative advantages of her products as compared to other offerings in the market. Irene is creating a(n) ________ appeal.

• A)emotional
• B)niche marketing
• C)informational
• D)institutional
• E)reminder

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Definitions:

Long Run

An economic phase characterized by the variability of all production inputs and expenses.

Industry Supply Curve

It represents the total quantity of goods or services that producers in an industry are willing and able to supply at various price levels.

Elastic

Describes a situation where the quantity demanded or supplied of a good or service is sensitive to changes in its price.

Intensive Use

Utilization of resources or land to their maximum potential to achieve high output or productivity.