For Marketers with New Products or Services, IMC Is Particularly

question 136

Multiple Choice

For marketers with new products or services, IMC is particularly needed because

• A)consumers need to know all about the features of new products before making a purchase decision.
• B)consumers are unlikely to buy products they are not aware of.
• C)it is impossible for products to sell themselves through word-of-mouth communication.
• D)pricing decisions cannot be made without IMC.
• E)new products and services need to be integrated into the supply chain value proposition.

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Definitions:

Slander Per Se

Defamatory statements that are considered damaging on their face, without the need for the plaintiff to prove actual harm, including allegations of a loathsome disease, professional incompetence, criminal behavior, or unchastity.

Moral Turpitude

Conduct that is considered contrary to community standards of justice, honesty, or good morals.

Loathsome Disease

Historically referred to communicable diseases considered dangerous and highly contagious, often requiring quarantine; now less commonly used terminology.

Trespass to Personal Property

An intentional interference with someone's personal property without the owner's consent.