One of the Difficulties in Measuring the Effectiveness of IMC

question 134

Multiple Choice

One of the difficulties in measuring the effectiveness of IMC efforts is the __________, where consumers do not act immediately after receiving a marketing communication.

• A)decoding decomposition effect
• B)lagged effect
• C)noncommittal effect
• D)viral effect
• E)click-through delay

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Definitions:

Electronic Contracts

Agreements formed, signed, or executed electronically, which are legally binding under electronic commerce laws.

Statute of Frauds

A legal principle requiring certain contracts to be written and signed by the parties involved to be enforceable.

Employment Contract

A formal agreement between an employer and an employee that outlines the terms and conditions of employment.

Parol Evidence Rule

A legal principle that prevents parties to a written contract from presenting extrinsic evidence of terms of the agreement that contradict, modify, or vary contractual terms agreed upon in the written document.