The ________ Gap Can Be Reduced by Managing Consumers' Expectations

question 136

Multiple Choice

The ________ gap can be reduced by managing consumers' expectations and promising only what can be delivered or possibly even a little less.

• A)knowledge
• B)communication
• C)delivery
• D)standards
• E)empowerment

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Definitions:

Claim Message

A communication used to formally request a correction or adjustment from a company or individual, typically due to unsatisfactory service or products.

Traditional Direct-Mail

A marketing strategy involving sending physical promotional materials directly to potential customers at their mailing addresses.

Online Marketing

The practice of promoting products or services through digital platforms and the internet.

Restaurant Receipt

A restaurant receipt is a printed or electronic statement provided to customers detailing the items purchased, their prices, taxes, and total amount paid after dining.