For Marketers with New Products or Services, IMC Is Particularly

question 136

Multiple Choice

For marketers with new products or services, IMC is particularly needed because

• A)consumers need to know all about the features of new products before making a purchase decision.
• B)consumers are unlikely to buy products they are not aware of.
• C)it is impossible for products to sell themselves through word-of-mouth communication.
• D)pricing decisions cannot be made without IMC.
• E)new products and services need to be integrated into the supply chain value proposition.

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Definitions:

Departmental Overhead Rates

The allocation of indirect costs to specific departments based on relevant cost drivers or bases.

Plantwide Rate

A single overhead absorption rate used throughout an entire factory or plant, applied uniformly to all cost objects irrespective of the department in which they were created.

Budgeted Activity Rate

The estimated overhead rate used for budgeting, calculated based on anticipated levels of activity.

Manufacturing Overhead Rate

The ratio used to allocate manufacturing overhead costs to products based on a cost driver, such as labor hours or machine hours.