Several Years Ago, Changes in Advertising Restrictions Allowed Pharmaceutical Companies

question 99

Multiple Choice

Several years ago, changes in advertising restrictions allowed pharmaceutical companies to begin promoting their products through traditional media. Today, it is common to see ads on television ending with, "Ask your doctor about [our medicine]." After generating awareness about their drugs, the companies are next hoping to

• A)reduce deceptive advertising.
• B)signal encoding symbols to simplify the feedback loop.
• C)offer objective-and-task marketing communications.
• D)stimulate interest, inviting consumers to investigate further.
• E)promote public interest social responsibility communications.

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Definitions:

Common Law

A legal system based on customs and court rulings rather than written laws, where the principle of precedent guides future judicial decisions.

Quantum Meruit

A legal principle that one who benefits from another's services in absence of a contract must still compensate the service provider.

As Much

A phrase indicating an equal quantity, degree, or condition.

Deserved

Earned or merited based on actions, behavior, or qualifications.