Julie Is Developing a Budget for Her Firm's IMC Program

question 48

Multiple Choice

Julie is developing a budget for her firm's IMC program. First, she sets objectives. Then she chooses media, and finally she determines the cost for each product to be promoted. Julie is using the __________ method of establishing an IMC budget.

• A)reach and frequency
• B)track and decode
• C)objective-and-task
• D)rule-of-thumb
• E)sender-receiver

---

Definitions:

DNA

DNA, a molecule responsible for carrying the genetic blueprints essential for the growth, development, operation, and reproduction of all recognized living organisms and numerous viruses.

Amniocentesis

A medical procedure used during pregnancy to collect a small sample of the amniotic fluid surrounding the fetus for genetic testing and diagnosing other conditions.

Fluid

In the context of abilities or intelligence, refers to the capacity to think logically and solve problems in novel situations, independent of acquired knowledge.

Fetus

A developing human from roughly ten weeks after conception until birth, during which period major bodily structures and organs form.