If You Send an E-Mail and Include a Link, You

question 65

Multiple Choice

If you send an e-mail and include a link, you can track how many people took the desired action of clicking on the link. This is known as

• A)the click-through rate.
• B)impressions.
• C)frequency.
• D)gross rating points.
• E)reach.

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Definitions:

Fees Billed

Represents charges issued by a company for services it has provided, awaiting payment from clients or customers.

Accounts Receivable

Financial obligations customers have towards a business for availed goods or services which are unpaid.

Customers

Individuals or entities that purchase goods or services offered by a business.

Horizontal Analysis

Horizontal analysis is a financial analysis technique that compares historical financial data over a series of reporting periods, using the increase or decrease in absolute amounts and percentages to identify trends.