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A media rep from the local radio station comes into your retail store and suggests running a series of advertisements. She says, "Let's do it and see what happens." What problems can you anticipate with this as the suggested IMC goal?
Medical Insurance
A type of insurance coverage that pays for medical and surgical expenses incurred by the insured.
Private Protection Plans
Insurance programs or policies offered by private entities to provide individuals coverage against specific risks or losses, distinct from government schemes.
Portable Benefits
Benefits, such as retirement plans or health insurance, that can be retained by employees even if they change jobs.
Long-term Care Insurance
A type of insurance designed to cover costs associated with long-term care services, such as in-home care, assisted living, or nursing home care.
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