You Are a Marketer Working for a Firm That Manufactures

question 101

Essay

You are a marketer working for a firm that manufactures a wide range of products. Many of your traditional retail outlets are cutting back on the number of products they stock in a store, and you are receiving complaints from customers who cannot find their favorite products. Your firm has developed an efficient operation that makes it possible to continue to expand the number of items you can offer customers. Which channel should be your focus, and why?

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Definitions:

Universal Condition

Refers to circumstances or factors that are applicable or prevalent universally, regardless of local or individual variations.

Dissatisfaction

A feeling of unhappiness or discontentment due to unmet expectations or needs.

Transcendent

Independent of. In the philosophy of religion, a transcendent God is one who is distinct and separate from the universe he created. This is contrasted with the concept of an immanent God, for example, in pantheism, where God is identical with his creation, or, to take a different example, in certain forms of humanism, in which God is identical with humankind. (G. W. F. Hegel argued such a thesis.)

Existence

Refers to the state or fact of being real or living, or of being present in a particular situation or under specific conditions.