Min-Seo Is Looking for a Michael Kors Chronograph Watch and Assumes

question 59

Multiple Choice

Min-Seo is looking for a Michael Kors chronograph watch and assumes she can view and try them on at Macy's. She makes a special trip to the store to look at the watches and selects the style she likes best. Which aspect of choosing a retail partner allowed Min-Seo to confidently shop for this item at a particular store?

• A)channel structure
• B)customer expectations
• C)channel characteristics
• D)distribution intensity
• E)vertical integration of channel

---

Definitions:

Developing

The process of growth, improvement, or advancement in skills, knowledge, or infrastructure within an individual, organization, or region.

Choosing

The act of making a selection from a range of options or deciding among possible alternatives.

Indiscriminately Copying

The action of replicating actions, processes, or information without selection, discernment, or adaptation to context.

Competitors

Businesses or individuals who offer similar products or services within the same market and vie for the same potential customer base.