Mohammed Purchased a Number of Books from Amazon

question 58

Multiple Choice

Mohammed purchased a number of books from Amazon.com, and he learned to trust the recommendations made to him. More than once he was pleasantly surprised at the books and authors he discovered this way. In this case, Amazon.com was creating value for Mohammed through

• A)repeat business.
• B)rapid delivery.
• C)expanded market presence.
• D)personalized offerings.
• E)interactive offerings.

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Definitions:

Influenced

The capacity or power of persons or things to be a compelling force on the actions, behavior, opinions, etc., of others.

Morally Respectable

Adhering to ethical principles and worthy of respect or admiration based on a sense of right and wrong.

Exemplification

A communication strategy where individuals present themselves as a model of desirable behaviors or attitudes.

Ingratiation

A psychological technique where an individual tries to make themselves more likable to another, often by flattery or other means of winning favor.