Carly Owns a Pet-Sitting Service

question 67

Multiple Choice

Carly owns a pet-sitting service. She recently paid a web developer to build a special version of her company website for use on smartphones. Customers will now be able to easily place orders for pet sitting on their cell phones. This is an example of

• A)M-commerce.
• B)smart retailing.
• C)cell selling.
• D)P-commerce.
• E)channel expansion.

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Definitions:

Available-for-sale Debt Investment

Debt securities not classified as held-to-maturity or trading securities, and can be sold in the short-term for liquidity purposes.

Fair Value

The estimated market price of an asset or liability, reflecting the amount for which it could be exchanged in a current transaction between informed, willing parties.

Income Statement

A financial report detailing a company's revenues, expenses, and net income over a specific accounting period, showing its operating performance.

Available-for-sale Security

A financial instrument held by a firm not classified as held-for-trading or held-to-maturity, and thus can be sold before maturity.