The Importance of Place Is Often Underestimated in the Marketing

question 99

Multiple Choice

The importance of place is often underestimated in the marketing mix simply because

• A)it happens behind the scenes.
• B)it conflicts with promotion.
• C)it occurs after making pricing decisions.
• D)no one is directly in charge of place decisions.
• E)the product itself is so much more important.

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Definitions:

Partnerships

A business structure in which two or more individuals manage and operate a business in accordance with the terms and objectives set out in a Partnership Deed.

Corporations

Corporations are legal entities that are separate from their owners, allowing them to own assets, incur liabilities, and conduct business activities.

Corporation

A legal entity that is separate and distinct from its owners, offering limited liability and the ability to raise capital through stock.

Stockholders

Individuals or entities that own shares in a corporation, giving them ownership interest.