The Execution Style of an Advertising Message Must

question 139

Multiple Choice

The execution style of an advertising message must

• A)match the medium and the objectives.
• B)correspond with globally accepted norms.
• C)include a minimum of puffery and maximum media buy.
• D)selectively pull retailers into the marketing channel.
• E)cover new creative ground to be effective.

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Definitions:

Shaping

Shaping is a psychological conditioning technique in which successive approximations toward a desired behavior are reinforced, gradually leading to the adoption of the behavior.

Reinforcing

The process of encouraging or establishing a pattern of behavior by offering rewards or incentives.

Behavioral Goals

Specific objectives set to change or maintain an individual's behavior, often involving measurable and achievable steps.

Positive Reinforcement

A technique in behavior modification that involves giving a reward to increase the likelihood of a desired response.