When Marketers Say That Services Are ________, They Are Referring

question 142

Multiple Choice

When marketers say that services are ________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.

• A)intangible
• B)inseparable
• C)heterogeneous
• D)perishable
• E)replenishable

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Definitions:

Aversive Conditioning

A method of behavior modification in which unpleasant stimuli are associated with undesirable behaviors to reduce or eliminate those behaviors.

Classical Conditioning

A learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit similar responses.

Desensitization

Desensitization is a psychological process through which an individual is made less likely to feel extreme responses towards a stimulus, often used in the treatment of phobias and anxieties.

Systematic Desensitization

A method in behavioral therapy aimed at decreasing fear and anxiety by slowly introducing the individual to the object or situation that causes their fear.