When Marketers State That Services Are ________, They Are Referring

question 75

Multiple Choice

When marketers state that services are ________, they are referring to the fact that services are produced and consumed at the same time.

• A)intangible
• B)inseparable
• C)heterogeneous
• D)perishable
• E)peripheral

---

Definitions:

Potential Objections

Anticipated arguments or concerns that could be raised against a proposal, idea, or product.

Attention Getting Device

A technique used to capture the audience's interest at the beginning of a speech or presentation.

Reader's Attention

The focus or engagement of the reader, which effective writing seeks to capture and maintain throughout.

Credibility

Credibility refers to the quality of being trusted and believed in, often measured by an individual's or organization's reliability and trustworthiness.