After Defining Objectives and Research Needs, the Next Step in the Marketing

question 63

Multiple Choice

After defining objectives and research needs, the next step in the marketing research process involves

• A)research evaluation.
• B)data collection.
• C)data analysis.
• D)research design.
• E)report writing.

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Definitions:

William James

An American philosopher and psychologist, often referred to as the father of American psychology.

Wilhelm Wundt

Often regarded as the father of psychology, he established the first psychology laboratory at the University of Leipzig, Germany.

John B. Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior.

Sigmund Freud

An Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.