Marketers Can Take Advantage of the Variable Nature of Services

question 17

Multiple Choice

Marketers can take advantage of the variable nature of services by

• A)merging services with products.
• B)customizing services to meet customers' needs exactly.
• C)offering to expedite intangibles.
• D)expanding the standards gap.
• E)using strict standardization.

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Definitions:

Tangibles

Physical items or products that can be seen, felt, or touched, as opposed to services or digital products.

Synonymous Terms

Words or phrases that have nearly the same meaning or significance.

Small Business Administration

A U.S. government agency that provides support to entrepreneurs and small businesses, including funding and educational resources.

Small Businesses

Small businesses are independently owned and operated companies that are limited in size and revenue, depending on the industry.