In One Test Before Product Launch, Customers Try a Sample

question 114

Multiple Choice

In one test before product launch, customers try a sample product and are then surveyed to understand whether or not they would buy\use the product again. This is known as

• A)premarket testing.
• B)market testing.
• C)alpha testing.
• D)concept testing.
• E)prelaunch testing.

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Definitions:

Biggest Fears

The most significant anxieties or phobias that individuals or groups face, often impacting decisions or behaviors.

Motivators

Internal or external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Buyer Persona

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Customer Demographics

The statistical characteristics of a business's customers, including age, gender, income level, education, and other factors useful for market segmentation and targeting.