When Conducting Exploratory Concept Testing for Her Firm's New Internet

question 60

Multiple Choice

When conducting exploratory concept testing for her firm's new Internet antipiracy software, what is the most important question that Cassie should ask?

• A)How long will it take to bring the software to market?
• B)Will respondents purchase the software if it becomes available?
• C)Who will determine the price to be charged?
• D)Where should the product be sold?
• E)Which computer trade show will be used to introduce the product?

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Definitions:

Gullible

A tendency to be easily deceived or tricked, often due to a lack of skepticism or the desire to believe what one is told.

Preconscious

Mental activities and information not currently in conscious awareness but that can be easily recalled or accessed.

Collective Unconscious

A concept in psychology introduced by Carl Jung, referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.

Material

The substance or substances out of which a thing is or can be made.