If a Few of Quality Water Systems Inc

question 61

Multiple Choice

If a few of Quality Water Systems Inc. customers are asked to try out a new water filter that has not yet been released on the market, this is an example of

• A)beta testing.
• B)market testing.
• C)premarket tests.
• D)test marketing.
• E)concept testing.

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Definitions:

Tangible Results

Outcomes or benefits of an action or process that can be seen, touched, or measured physically.

Factual Communication

The exchange of information that is based strictly on objective facts and evidence, without the influence of personal feelings or opinions.

Central Route

A pathway of persuasion described in the Elaboration Likelihood Model that involves thoughtful consideration of the arguments presented.

Persuasion

The act of convincing someone to do something or to adopt a certain belief through argument, appeal, or rational discussion.