If a New Product Concept Gets Positive Evaluations from Potential

question 100

Multiple Choice

If a new product concept gets positive evaluations from potential customers during concept testing, the next step for a firm is

• A)market testing.
• B)product design.
• C)brainstorming.
• D)reverse engineering.
• E)launching of the product.

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Definitions:

Intrinsic Motivation

The drive to engage in activities for their own sake, due to internal satisfaction rather than external rewards.

Autonomy

the capacity to make an informed, uncoerced decision; often referring to one's independence or self-governance.

Relatedness

The need to feel connected and involved with others; it's a fundamental psychological component of human motivation according to some theories.

Self-determination Theory

A theory of motivation that suggests people are most motivated when they feel autonomous, competent, and related to others.