The Diffusion of Innovation Theory Is Useful to Marketers in Helping

question 136

Multiple Choice

The diffusion of innovation theory is useful to marketers in helping them

• A)adjust to the performance life cycle.
• B)avoid the cost of concept testing.
• C)predict which types of customers will buy their product immediately and later.
• D)predict how long it will take for a new product to gain market acceptance.
• E)determine a target market.

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A measure of satisfaction, usefulness, or pleasure obtained from consuming goods and services.

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A beverage consisting of espresso, warm milk, and a layer of frothy milk on top.

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A graphical depiction of all possible combinations of two goods that a consumer can purchase at given prices and within their income level.

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The process of transferring music from the internet to a computer or mobile device for offline listening.