The Decision to Delete a Product Is Never Taken Lightly

question 54

Multiple Choice

The decision to delete a product is never taken lightly because, generally, manufacturers

• A)have offered the product line to other firms for purchase.
• B)have made substantial investments in product development and manufacturing.
• C)have promised consumers they will maintain the product.
• D)have used brand repositioning to improve results.
• E)must meet federal standards when taking products off the market.

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Definitions:

Mediation

A form of conflict resolution in which an impartial third party facilitates communication and negotiation between disputing parties to help them reach a mutually acceptable agreement.

Neutral Party

An unbiased individual or entity not involved in the interests of any of the disputing parties, often used in negotiations or conflict resolution.

Peer Review

Process for resolving disputes by taking them to a panel composed of representatives from the organization at the same levels as the people in the dispute.

Outplacement Counselor

A professional who assists departing employees transition to new jobs or careers, often provided by the employer as part of a severance package.