The Use of Effective Communication Skills in Public Relations Is

question 75

Multiple Choice

The use of effective communication skills in public relations is critical because

• A) such skills are 'best practice' and required in a global environment.
• B) it facilitates an open, transparent and clear relationship with stakeholders.
• C) stakeholders have expectations that need to be met.
• D) the organisation pays for staff to have such skills.

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Definitions:

Resistant

The quality of being opposed to or defending against something, especially change or adverse conditions.

Strongly Identify

The degree to which an individual aligns themselves with and feels a part of a particular group, cause, or belief.

Resist Change

The reluctance or refusal to accept new ideas, behaviors, or practices, often due to discomfort or fear of the unknown.

Supporters

Individuals or groups that provide backing, assistance, or endorsement to a cause, person, or organization.