Which of the Following Is Not a Planning Step in a Public

question 74

Multiple Choice

Which of the following is not a planning step in a public relations program?

• A) Research
• B) Identify the communication channel
• C) Create a timeline
• D) Book advertising

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Definitions:

Stock Issuance Costs

Expenses associated with the issuance of new shares of stock, such as legal, accounting, and underwriting fees.

Consolidated Long-term Liabilities

The total amount of long-term debts that a company reports on its balance sheet, including all of its subsidiaries.

Voting Shares

Voting shares are shares of stock in a company that grant the shareholder the right to vote on corporate matters, typically in proportion to the number of shares held.